So, you have created a brand and you are now looking to take your brand to new markets overseas, now what? For starters, get ready to do more business!
But here's the thing. Unless you sell products or services which most consumers will buy online, you are going to need a distributor to represent your brand in those foreign markets.
In most cases, this will be a distributor in another territory, a company who will buy your goods in bulk and resell them, either directly to end users or via other channels such as retailers.
The trick, of course, is to find distributors you can trust to market your products effectively in any territory you would like to move in to with your brand. A good distributor can also help you negotiate the ins and outs of doing business, from dealing with customs to meeting local safety regulations, labelling and packaging standards etc.
One of the many difficulties a start-up or even an established brand has is finding the right distributors to represent and grow their brand internationally. Many companies find it very difficult to source and secure distributors even though their brand is well established.
There are several reasons that you might not be able to find distributors;
- Your product is not in high demand
- Your company requires a high capital investment
- You are a comparatively new brand even though your product is superior to the existing competition
- A brand with a similar product range which launched early on may have caused damage by giving a misconception of the benefits of the product therefore damaging the reputation of the concept
The list goes on, but the objective is simple.
Find distributors that believe in your brand, are prepared to get behind it, have the capital investment and the right team to carry out the job.
Which Distributor is the perfect tool to help you find the right distribution partners.
Watch this video to understand how Which Distributor can help you grow your brand's international presence.